Clients often need education regarding how the expertise of a jury consultant can assist them in the overall litigation process. Without a doubt, litigation is expensive and clients must evaluate the effectiveness of each expenditure. Effective fact finder research can be one of the best investments in a case because the information gained creates efficiencies of time and energies. In addition, the enhancement of the quality of decisions, while difficult to quantify, is real. Thus, clients need to be informed of the benefits of the research process. When necessary, Magnus is willing to meet or confer with clients to explain our role in the process.