Magnus has considerable experience working on commercial cases. Commercial cases are often more complex and have longer histories than tort cases. As such, they may require multi phase research design using focus groups, mock trials, witness preparation, and other services to resolve successfully. Magnus helps simplify, streamline, and clarify case details that need to be presented to mediators, arbitrators, a jury, or a judge. In addition, litigation in commercial matters is sometimes seen as “a part of doing business” and, given this philosophy, mediation is seen as the mechanism to resolution to avoid courtroom surprises. Having insights as to how jurors, or other fact finders (see FAQ #3), will respond brings some measure of certainty to the process and will help the commercial litigant evaluate the desirability of a negotiating position and even the desire to proceed to trial. Commercial litigation is also often between parties with long working relationships or the desire to form long relationships, but whom have come to a disagreement. Again, with the understanding of the “upside or downside” of continued litigation provided by jury research, commercial litigants – business people – can make business decisions about resolving cases. Finding a win-win solution for the parties indicates that the litigator and the consultant were successful.