The answer is simple. Magnus has a strict “no comment” policy that prevents all of its consultants from speaking with the media. There are no exceptions and here is why. First, suppose a consultant is generally available for comment, but all of a sudden cannot make a comment on a given case. Any media professional would know immediately that the consultant cannot comment because the consultant is involved in the case about which comment is not made. This “no comment” would then violate the confidentiality the consultant owes to the client in the matter in question. Second, think about jury selection. The last thing a trial attorney and the client should want is for prospective jurors to notice a jury consultant they have seen on tv present in the courtroom assisting one side of the case. It is the attorney, not the consultant, who should be “high profile.” Thus, in the long run, media publicity benefits the consultant at the expense of the client.