Convincing Your Client of Jury Research Benefits

Convincing Your Client of Jury Research Benefits

During the decades Magnus’ Director of Research has been working as a litigation/jury consultant, a common lament among attorneys is that, although they are convinced of the benefits of conducting pre mediation, pre arbitration, or pre trial jury research, their clients are not as enlightened as to be similarly convinced. Magnus regularly works on cases with adjusters who, despite considerable experience in handling large scale litigation, have never worked with a litigation consultant. In addition, we often work with numerous corporate representatives who, until working with Magnus, have never understood the behind the scenes details that emerge as a result of our work. Sometimes, the attorney handling the case is unprepared to answer all of his/her clients’ questions about the benefits of working with a jury, trial, or litigation research consultant. Other times, even when the attorney has considerable experience working with firms that conduct attitude surveys, mock trials, and focus groups, the end client is unable to understand why the expenses incurred are well worth the time and effort of the corporation or insurance company. Without a doubt, litigation is expensive. Attorneys are being asked to be accountable for each expenditure related to arbitration, mediation, and trial, such that, on the surface, social science research can appear as more of a luxury than a necessity. However, effective fact finder research is often one of the best investments that can be made in a case because the information gained from the research creates efficiencies of both time and effort on the part of the attorneys who are litigating the case. In addition, the enhancement of the attorney’s decisions, due to the knowledge derived from the research findings, is unsurpassed and cannot be achieved through any other means. Magnus has considerable experience providing attorneys and their clients with a cost/benefit analysis of our work within the overall context of the lawsuit. We are always willing to confer with the attorney’s clients to explain our integral role in the litigation process. Information derived from pre mediation, pre arbitration, and pre trial fact finder research, of the kind provided by Magnus, cannot be obtained via any other means; attempts to short circuit this process will have a direct, negative impact on the litigation process and its outcome.

Call Magnus for information on pre-arbitration, pre-mediation and pre-trial research.