Gender comparisons have a long history in psychology. Of the almost 50,000 publications on gender difference, numerous studies have provided evidence for gender differences in a variety of areas while numerous studies have found no evidence of gender differences. Research studies that have specifically tested gender differences in jurors’ decision making have also yielded mixed results. Magnus Research Consultants, Inc. has developed a proprietary database, Venue DataLink®, that contains data from over 4,000 mock jurors. Although some gender differences in mock jurors’ perceptions of certain case issues were found in Venue DataLink®, for the most part, these differences are small. Over the years, Magnus’ Consultants have observed that many attorneys seem overly focused on whether men and women will view their case differently. The results of a plethora of scientific research suggests that the focus on gender differences in juror decision making is usually unwarranted. Magnus encourages our clients to focus their attention on understanding the case specific attitudes, values, and beliefs that are more valid predictors of verdict.
Contact Magnus for more information on Venue DataLink®.