Did you know that anyone can call themselves a jury consultant? Unlike lawyers, doctors, and other professionals who must attend approved schools, pass various qualifying examinations, maintain continuing education, and abide by a code of ethics, jury consultants are not subjected to any licensing, certification, or registration criteria and some practitioners do not possess a college degree or even a high school diploma.
When you need a jury consultant, use due diligence; look past marketing brochures ad ask about the credentials and experience of the primary researcher in your case; inquire how mock jurors are recruited; determine whether the consultant customizes the research to meet your needs or uses a one size fits all research paradigm; query how confidentiality will be protected; and finally, ask about the consultant’s final work product.
Look closely before you hire a jury consultant.
Magnus welcomes your scrutiny!