Many of Magnus’ clients ask whether their mock jury research results are an accurate reflection of the actual jury’s liability and damages decisions. In general, mock jury research is more indicative of trends in jury decision making, as opposed to an exact prediction of how the actual jury will decide the case. Predictability can be increased by increasing the number of mock juries (and mock jurors) who assess the strengths and weaknesses of a case. Greater numbers of mock jurors yield greater statistical power of the analyses of research results, thereby increasing the predictability of the results. Sometimes clients unknowingly sacrifice results predictability by conducting too few mock juries to yield a meaningful interpretation of the findings. As in other areas, it is wise to do a cost/benefit analysis when deciding the relative value of increasing the predictability of the jury research by increasing the number of mock juries utilized for a particular case.
Contact Magnus for tips on increasing the predictability of your jury research.