Attorneys frequently ask jury consultants to prepare profiles of plaintiff and defense jurors. The only accurate way to prepare juror profiles is to conduct a Community Attitude Survey of jury eligible citizens in the trial venue, polling their opinions about key case issues. A random sample of 400 citizens (minimum) is required to develop profiles of plaintiff and defense juror types that can be used in jury selection. Other methods of juror profiling, such as focus groups and mock trials, are inaccurate and inadequate because the number of mock jurors is too small to yield valid profiles. Before you ask a jury consultant to prepare juror profiles, you must be certain the consultant is using the proper research methodology. Otherwise, you risk making erroneous decisions about “good” and “bad” jurors.
Call Magnus for accurate preparation of juror profiles.