Prospective clients often ask Magnus representatives whether jury research is warranted on small cases. In general terms, we believe jury research is a valuable tool on most cases, regardless of their damages potential. Damages are one of many factors that determine whether jury research should be conducted. Other factors include the complexity of the case, a client’s need for a realistic assessment of the strength and weaknesses of the case, difficult liability facts, and a desire to set or avoid a precedent in similar cases. The word “small” is often a misnomer; we have heard attorneys describe as small cases with millions of dollars in potential damages. If budgetary concerns are the primary basis for hesitation in retaining Magnus on a small case, we are willing to custom design programs of research for limited budgets.
Contact Magnus to learn how we can help you on “small” cases.