Attorneys who have never worked with Magnus Research Consultants often ask us to explain what differentiates Magnus from our competitors. In a series of postcards, we will explain several ways that Magnus is different from our competitors. The first factor concerns Magnus’ avoidance of sample bias in our recruitment of mock jurors. Magnus recruits mock jurors scientifically; we use Census information from the trial venue to have each panel of jurors reflect the actual composition of jury eligible citizens. We then “cold call” or “randomly recruit” all potential mock jurors until we have constructed a panel that conforms to the Census data. We never recruit mock jurors like some of our competitors do by using a database of repeat jurors, placing ads in the newspaper or on the Internet, or using employees from a temporary agency. In general, Magnus expends considerable time and expense to avoid sample bias that would ultimately compromise our clients’ research.
Contact us for more information on the “Magnus Way.”