Part 2 of our “Jury Research the Magnus Way” postcard series explains another factor that differentiates Magnus Research Consultants from our competitors. This second factor is Magnus’ avoidance of observer bias in our interpretation of jury research results. Magnus utilizes a research design, unique among jury consulting firms, that involves a minimum of two Ph.D. level consultants who work independently on each case. Magnus also employs two consultants who hold Ph.D.s in psychology as well as J.D.s, both of whom are members of the Florida Bar. Magnus’ utilization of at least two consultants on every research project ensures that research data are carefully interpreted according to strong social scientific principles. Our interpretation of research results is truly objective, never involving telling our clients what they want to hear, but what they need to hear.
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