It has been said that timing is everything. In litigation, this is absolutely true. Certainly, the timing of jury research is critical to the litigator’s effectiveness in utilizing the results. In order to maximize the findings, jury research should be conducted at least two months prior to trial, mediation, or arbitration. This is because Magnus prepares extensive written reports following jury research sessions that require review and implementation of the strategy and graphic recommendations made for trial/mediation/arbitration. Although jury research can be performed closer to trial, clients who retain Magnus early will achieve the maximum benefit from our work.
It is never too early to schedule your jury research.