Quality jury research takes time. The most time consuming aspects of scientifically conducted jury research are the people aspects. Because Magnus does not rely on databases of professional jurors, employment agencies, or newspaper ads, recruiting participants for focus groups, mock trials, and attitude surveys requires considerable time. A general rule of thumb is that it takes one week to recruit every ten participants for a focus group or mock trial. Attitude surveys conducted via telephone interviews typically require one week to complete every one hundred interviews. Magnus believes that appropriate sampling techniques provide a solid foundation for all of the work in which we engage on clients’ behalf. We take pride in our adherence to strong scientific principles when recruiting jury research participants.
Contact Magnus to learn why we believe there are no shortcuts to quality jury research.