A reminder of the importance of primacy and recency effects. The primacy effect is the phenomenon of remembering information presented first. It results from increased rehearsal of early information when other, potentially distracting, information is not yet presented. The recency effect is enhanced memory for information presented last. Due to recent presentation, people can easily access the information from memory. Understanding primacy and recency effects are essential for attorneys when structuring a trial. To enhance jurors’ memory for important case facts, communicate key facts early, then emphasize them repeatedly to aid jurors’ rehearsal. Present “surprises” at the end of your case so that they will be remembered accurately.
Call Magnus’ memory experts for more information on maximizing jurors’ learning.