Many attorneys wrongly believe jury research should be conducted “at the last minute,” “right before trial,” or “if the case doesn’t settle.” This type of thinking ensures the attorney will fail to derive maximum benefit from everything jury research has to offer. When investing time, money, and other resources into jury research, it is a good idea to conduct the research sooner, rather than later, in the litigation process. Magnus conducts research for many clients well in advance of the discovery cut off, to aid the attorney in conducting discovery around what the jury will want to know. At a minimum, jury research should be commissioned prior to mediation, so that the results can be used to develop strategies for use during mediation. Attorneys who wait until the last minute to do jury research often lament that they wish Magnus had forced them to conduct the research much sooner!
Don’t wait – contact Magnus early in your case preparation.