We are frequently asked, “where do you get your mock jurors?” While there are as many philosophies of mock jury recruiting as there are jury research practitioners, the only proper way to recruit mock jurors is the most difficult, time consuming, and expensive. This method involves random selection of jury eligible citizens in the trial venue. It is the only way to guarantee that mock jury research has been conducted with the proper foundation. Some firms recruit mock jurors by placing a classified ad in the newspaper or on the Internet, hiring temporary workers from an employment agency, or utilizing a database of “professional jurors” who participate on numerous mock juries. Although these methods are easy and relatively inexpensive ways to recruit mock jurors, their disadvantage stems from the fact that they do not come close to approximating the way in which real jurors are recruited.
Contact Magnus to learn more about why we take great care in jury recruiting.