Using Jury Research to Evaluate Witness Effectiveness
Attorneys’ impressions of their own and the opposition’s witnesses are often different from jurors’ impressions of the witnesses. One way to determine whether an attorney’s impressions of witnesses are accurate is to include a witness evaluation in mock jury research. Witness evaluation can be accomplished in one of the two ways: excerpts from videotaped depositions can be shown to jurors or the witness(es) can be brought to the jury research and subjected to a mock direct and cross examination. In either case, mock jurors are asked to evaluate the witness on a variety of dimensions. Obtaining an objective measurement of a witness’ performance is far superior to utilizing one’s personal observations to evaluate the witness’ effectiveness.
Contact Magnus to arrange a witness evaluation program.