Reasons Why Magnus Doesn’t Use Ads to Recruit Mock Jurors
Prospective and first time clients of Magnus Research Consultants often ask if we use newspaper and/or Internet advertisements to recruit participants for jury research projects. Although many of our competitors use ads to recruit mock jurors, Magnus has never used this approach. Magnus’ Director of Research, Dr. Melissa Pigott, believes recruiting mock jurors from ads creates a potentially biased research sample, in that people recruited in this manner are volunteers who have self selected for participation. Magnus’ mock juror recruiting technique more closely approximates the way in which actual jurors are recruited; it is both random in nature (meaning everyone in the trial venue has an equal chance of being recruited) and reflective of the demographic composition in the trial venue. Magnus’ mock jury recruiting method minimizes research bias by ensuring that mock jurors are representative of the actual jurors who will decide your case.
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