The Effectiveness of Premediation Jury Research
Increasingly, attorneys commission jury research prior to making important settlement decisions. Conducting premediation attitude surveys, focus groups, and mock trials allows an assessment of the value of the case, including the strengths and weaknesses of both liability and damages theories, prior to evaluating a demand or offer. Premediation jury research also provides a reality check for clients so that they will recognize the likely outcome of the trial in the event the case is not resolved during mediation. Premediation, jury research is an effective and efficient means of managing cases.
Contact Magnus to learn more about the effectiveness of premediation jury research.