The Changing Practice of Law
The practice of law is constantly changing and growing. Litigators must keep up with changes in the law, changes in their clients’ needs, and changes in fact finder (jury) impressions. The amount of information an attorney must process in handling a case is enormous. Ironically, while the litigator ultimately must be prepared to “do battle” in the courtroom, opportunities to hone trial skills are reduced by the often compulsory utilization of alternative dispute resolution procedures. Thus, many attorneys are becoming more experienced at influencing mediators and arbitrators than they are at persuading jurors. How can the trial attorney get the edge with jurors?
One way to keep trial skills sharp and to ensure everything possible is being done for the client, even under changing conditions, is to conduct jury research. Knowing what the jury wants to know helps you streamline the case and allows you to work “smarter”. Jury research helps the litigator integrate all case information available, perform effectively and efficiently, and lets the client know that the best possible result was achieved.