Imagine... 
Imagine a case where you know the impact of human dynamics, in addition to the law and the issues...
Imagine a case where you understand the finder of fact, whether arbitrators, mediator, judge or jury...
Imagine a case where you have had the opportunity to try several theories or themes and can select the one that is most effective prior to going to trial, arbitration, or mediation...
Imagine knowing which jurors to accept because they have a statistical probability to support your case - and which to challenge because they will be hostile...
Imagine relying on scientific procedures, psychological analysis of fact finder responses, and critical, professional polling of the community, instead of decision making based on myths, biases, and stereotypes...
Imagine having all this knowledge before you take a deposition, during discovery, before mediation, before arbitration, and, of course, before trial...