Magnus has expertise in evaluating law firm image, existing or proposed advertising and marketing programs, as well as in monitoring developments in the perception of firms or lawyers in a given geographic market.
Advertising or Marketing Program Evaluation
Magnus uses Focus Group Research to evaluate TV/radio and print advertising, as well as impressions of the client’s law firm in comparison to “local” competitors. An evaluation of how target market prospects would make attorney hiring decisions is incorporated as a part of these projects. Focus Group results enhance the design of commercials and ads by focusing the desired message for the target audience.
Law Firm Image Analysis
Law Firm Image Analysis involves survey research conducted by telephone to evaluate community awareness and impressions of a law firm in comparison to “local” competitors. In addition, this service identifies and evaluates the factors which contribute to attorney hiring decisions in the community.
Client Satisfaction Studies
Several methods are utilized to evaluate client satisfaction. These include:
- Focus Group research of former clients to determine how the clients came to the firm, their satisfaction with the firm, ways to improve service, and likelihood of future referrals.
- Surveys sent to former clients to evaluate satisfaction with the firm and the specific attorney. In addition, factors such as understanding of the litigation process, willingness to make referrals, as well as topics of specific interest to the firm can be addressed.
- Business to business interviews of corporate clients. Most often done by telephone interviews, these interviews may also be done using live interviews of high level clients.
Magnus Graphics’ design team is available to assist attorneys with electronic presentations. The quality of the presentation should be strong to maximize the benefits from the effort. Building a quality presentation takes time and foresight; it should not be a last minute effort. And, the assistance of consultants or technicians familiar with electronic presentation or other programs enhances the quality of the presentation. Magnus’ consultants will ensure that the visual content and the presentation outline are as strong as possible.