Damages Did you know… Most jurors consider themselves as slow decision makers who focus on details when deciding a case? Most jurors are long range planners and believe they have control over events in their lives? Most jurors engage in a wide range of hobbies, entertainment activities, and organizational memberships? Most jurors favor caps on […]
Continuing Legal Education Magnus’ C.L.E. and C.E. Programs Magnus Research Consultants and Magnus Graphics have had a long standing tradition of providing continuing legal education programs to our attorney clients and continuing education programs to our insurance adjuster clients. Magnus has educational programs on a wide range of topics related to law and psychology, including
Continuing Legal Education Read More »
Juror Attitudes Jurors’ Attitude About Money Magnus polls mock jurors about attitudes that may impact their views of a particular case. Jurors’ attitudes about money have obvious implications for their tendencies in awarding damages. Over the past ten years, Magnus has asked 5,198 mock jurors about their spending habits. We have found that 47% of
Articles Witness Effectiveness An article by Dr. Melissa Pigott and Dr. Harris Friedman of Magnus, “Enhancing Fact Witness Effectiveness”, reviews social psychological factors related to persuasion, then applies these factors to techniques for witness preparation. Fact witnesses were the focus of the article due to a general absence of literature on preparing fact witnesses for
Working with a trial consultant Presentation Technology in Mock Jury Research Magnus’ clients often use visual aids to enhance their mock jury arguments. These aids include video taped depositions, animations, and PowerPoint(tm) presentations. We welcome our clients’ use of visual aids in mock jury research, however, several practical considerations must be taken into account. First,
Working with a trial consultant Read More »
Why do research The Changing Practice of Law The practice of law is constantly changing and growing. Litigators must keep up with changes in the law, changes in their clients’ needs, and changes in fact finder (jury) impressions. The amount of information an attorney must process in handling a case is enormous. Ironically, while the
Where to do research Venue Specific Research Many attorneys ask where their jury research should be conducted. The answer is, “in the trial venue.” The reasons jury research should be conducted in the trial venue are: jurors’ attitudes and life experiences vary from venue to venue; the salient issues in the case are different depending
Where to do research Read More »
When to do research The Effectiveness of Premediation Jury Research Increasingly, attorneys commission jury research prior to making important settlement decisions. Conducting premediation attitude surveys, focus groups, and mock trials allows an assessment of the value of the case, including the strengths and weaknesses of both liability and damages theories, prior to evaluating a demand
When to do research Read More »
Mock Jurors Where Do We Get Mock Jurors? We are frequently asked, “where do you get your mock jurors?” While there are as many philosophies of mock jury recruiting as there are jury research practitioners, the only proper way to recruit mock jurors is the most difficult, time consuming, and expensive. This method involves random
Methodologies Using Jury Research to Evaluate Witness Effectiveness Attorneys’ impressions of their own and the opposition’s witnesses are often different from jurors’ impressions of the witnesses. One way to determine whether an attorney’s impressions of witnesses are accurate is to include a witness evaluation in mock jury research. Witness evaluation can be accomplished in one
All Photographs © David H. Fauss, All Rights Reserved Magnus Research Consultants, Inc., Magnus, Insights for Success, Venue DataLink, Courthouses of Florida, 
and are registered trademarks of Magnus Research Consultants, Inc. Magnus provides Trial Consulting or Jury Consulting services for attorneys and litigants in civil lawsuits and criminal litigation. Magnus’ trial consultant services include mock trials, focus groups, online mock trials, online focus groups, online research, virtual mock jury, attitude surveys, witness preparation, jury selection/voir dire consultation, demonstrative evidence, animations, and trial presentation services. Jury research, mediations, mock bench trials, mock mediations, and mock arbitrations assist litigators and their clients by providing risk analysis for cases and evaluating case strategy options to maximize trial outcomes. Magnus is a Florida-based trial consulting firm (working in Miami, Fort Lauderdale, Broward, Boca Raton, West Palm Beach, Orlando, Tampa, Jacksonville, Fort Myers, Tallahassee, etc.), providing services nationwide.